The Growth Engine | Prepared for Dr. Scott Kollen

Where We Are

The Ads Already Work. Here's The Proof.

Coaching and Kakeibo have both been running. Every number below is pulled straight out of your own ad accounts and your own CRM.

70Leads in your pipeline

$17.10Cost per clinic-owner lead

3Already enrolled · 2 coaching, 1 member

+89New patients we drove, year over year

Seventeen dollars to put a clinic owner in front of you, and the funnel closes when someone works it. That's not the problem.

The Leads Come In. Then They Sit There.

This isn't a traffic problem and it isn't a messaging problem. It's a nobody-picks-it-up problem, and it's costing you real money every week.

43 Leads Never Touched

Forty-three people are sitting in New Lead right now, never contacted. The coaching ones average 43 days old. At what you paid for them, that's roughly $2,300 of ad spend gone cold in a single stage of your CRM.

But It Closes When Someone Works It

The minority of leads that did get worked produced two enrolled coaching clients, one Kakeibo member, and three live proposals. Same ads, same copy, same audience. The only variable is whether a human followed up.

Your Ads Went Dark August 19th

Both accounts stopped the same day and have been off for over a week. No billing issue, no spending cap, nothing wrong with the accounts. They just got switched off and nobody was watching the switch.

No Member Number

We can tell you what a lead costs. We can't tell you what a member costs, because nothing tracks a signup back to the ad that produced it. That's the only number that matters for 100 clinics.

You don't need more leads. You need the 43 you already paid for to get called.

The Solution

The Kakeibo Growth Engine

Kakeibo and the coaching practice, run as one system, with one number we get graded on. Not impressions, not leads. Members and clients enrolled against 100.

01

The Follow-Up Engine

The centrepiece, because it is the gap. Every lead gets contacted, fast, and nothing sits in New Lead again. Multi-touch sequences across email and text, escalation when someone goes quiet, and a rescue pass over the 43 already sitting there. Your funnel already proved it closes when a human follows up. This is that human, systemised.

No lead left coldRescue the 43Speed to lead

02

Both Campaigns, Live And Managed

Kakeibo and coaching both back on and actively run: daily budget, creative rotation, geo and lead-quality watch, and the disapproved ads sorted out. Plus the bottom-of-funnel vortex, retargeting everyone who engaged in the last 7 to 14 days with rotating proof, offer and objection-handling creative, frequency-capped so nobody burns out. Nobody in dental supply is doing this.

Both accountsBOF vortexWatched daily

03

The Enrollment Backend

Right now a Kakeibo signup is a manual scramble. We automate the whole back half: onboarding email and agreement out the door, member added to the database, K-Dental team notified, vendors notified, and Stripe subscriptions live on both tiers so you can take payment on the call instead of chasing it after.

Close on the callBoth pricing tiersVendor notifications

04

36 Pieces A Quarter, Dentist To Dentist

Organic content across Kakeibo and the coaching brand. Same audience, so most of it does double duty: a practice owner who follows you for the numbers content is the same person who joins the buying group. This is the same content engine that took River District from 612 to 701 new patients, pointed at the businesses you are actually trying to scale.

36 per quarterBoth brandsHEIT framework

Starting Day One

The Game Plan: Your First 30 Days

Nothing here needs to be invented. It's all built and waiting to be switched on.

01

Rescue The 43

Before we spend another dollar on new leads, every untouched person in your pipeline gets contacted. Some are 60 days cold and will not come back. Some will.

02

Turn The Ads Back On

Both accounts have been dark since August 19th. They go live again in week one, with the disapproved Kakeibo ads sorted and a real daily budget behind the version that worked.

03

Stand Up The Follow-Up System

Sequences, escalation and speed-to-lead, so nothing ever sits in New Lead for 43 days again. This is the piece that changes the economics.

04

Build The Enrollment Backend

Onboarding, agreement, database, vendor notifications and both Stripe tiers wired so you can close on the call.

05

Stand Up The Member Count

One number, tracked from ad to enrollment, reviewed with you every month against 100. Plus a twice-weekly watchdog so your ads never go dark for nine days again.

The Investment

Five New Members A Month And This Pays For Itself

At $999 a membership, five signups a month covers the entire engagement. Everything past five is yours, and it renews every year after.

The Follow-Up Engine Every lead worked, nothing goes cold$2,000/mo

Both Campaigns Managed Kakeibo + coaching, plus the vortex$2,500/mo

Enrollment Backend Automation + Stripe tiers$1,000/mo

36 Organic Pieces Per Quarter Kakeibo + coaching brands$3,500/mo

Tracking, Watchdog & Quarterly Review Member count against 100Included

À la carte total$9,000/mo

The Growth Engine · Partner Rate

$5,000/mo

Both brands, one team, one number. A 12-month partnership with a 3-month love-it-or-leave-it guarantee. Ad spend billed separately to Meta. Splittable into two payments a month if that's easier on cash flow.

The Honest Math

What 64 More Members Is Actually Worth

I'd rather show you the pessimistic version than sell you the good one. Here's the range, including what happens if leads get three times more expensive than what we've seen.

64 members at the annual tier $999 each, recurring$63,936/yr

64 members at the quarterly tier $1,308 each, recurring$83,712/yr

Ad spend to get there 10% close, at the $17 lead we've seen~$11,000

Ad spend if leads get 3x worse The pessimistic case~$33,000

And in year two, those members renew at$0 acquisition

Year one roughly pays for itself. Year two is the whole point. You buy a member once and they pay you every year after.

12 Months To Compound. A 3-Month Way Out.

Getting to 100 clinics is a compounding job. Members refer members, content builds on content, and a follow-up system gets better every month it runs. That needs real runway, so this is a 12-month partnership.

But you're never trapped in it. If it isn't working at the 3-month mark, you walk. No penalties, no questions. Same out you've always had with me. The term buys the runway, the guarantee keeps the risk on my side.

Real Results From Real Businesses

Though honestly, the best proof on this page is the 89 patients at the top. That one's yours.

Dr. Jason Marr · Evoke Integrative Medicine

Roughly 3x return on ad spend and over 1,700 leads captured across two years.

From Startup to $1M+

How Meta ads helped a clinic cross seven figures.

Philip

What it's actually like working with Megafon.

The Honest Questions

Why is this more than what we signed in July?

Because what we signed in July was me maintaining what we had already built. That is honest work and it is priced honestly. But you told me you want 100 clinics, and a maintenance retainer does not go and get you 64 members. This is a different job. If you would rather keep the July deal, it is signed, it starts September 11th, and nothing breaks.

What is actually different? The ads have been running.

They have, and they work. That is the point. What has never existed is anyone working the leads they produce. Forty-three people are sitting in your CRM right now who were never contacted, and the handful that did get worked turned into two coaching clients, a member and three proposals. We are not selling you traffic. We are selling you the part between the lead and the close.

Is $17 a lead a real number?

It is real off a small sample: $119 spent, 2,234 impressions, 7 leads, and one full day at $14.57. It will get more expensive as we scale past the cheapest slice of the audience. That is why the math section shows you the version where it triples. The case still works there.

What about River District content?

Not in this. The content in this agreement points at Kakeibo and the coaching brand, because those are the businesses with the number attached. River District production can come back as an add-on any time you want it, and I would be glad to. It is just not what gets you to 100 clinics.

Are you actually running the automation, or just planning it?

Running it. Your sub-account, workflows, nurture, calendars and compliance are already built and live on our platform. The follow-up system and the enrollment backend are the next pieces, and we build and operate both.

What happens to the retainer we already agreed on?

It gets replaced, not stacked. If you say yes, we cancel the September schedule and start this instead. If you want to think about it, that one runs exactly as signed and we pick this back up whenever you want.

Am I locked into a long contract?

Twelve months, with the same 3-month love-it-or-leave-it you have always had. If it is not working by December, you walk with no penalty.

Let's Go Get The 64

Here's how we get the engine running:

1

This Call

We finalize the plan and confirm the number we're chasing.

2

Lock In

One 12-month Growth Engine agreement, replacing the September retainer.

3

Switch It On

Ads live, vortex running, and the 43 cold leads finally called.

4

Count Members

One number reviewed every month, all the way to 100.

Built specifically for you, Scott. Let's lock it in.

I'm In. Let's Talk

36 Clinics. Let's Go Get The Other 64.